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Trinidad, Diego (d. 1980) | University of Miami Finding Aids

Name: Trinidad, Diego (d. 1980)

Historical Note:

Diego Trinidad, Jr. (d. 1980) was the son of Cuban tobacco entrepreneur, Diego Trinidad (d. 1946), who founded Trinidad y Hermanos in 1905. Diego Trinidad, Jr. grew up in Ranchuelo, Cuba learning the tobacco trade and took over the family business in 1920 at the age of twenty-one. After expanding business operations, Trinidad eventually incorporated the business and renamed it TTT Trinidad in 1958.

Diego Trinidad was at first sympathetic with Fidel Castro’s efforts during the revolutionary period. However, in 1960, Castro seized control of the company and nationalized the tobacco industry. The Trinidad family left Cuba for Miami in November, 1960 where they attempted to reestablish their tobacco firm. The Trinidad tobacco business went through many forms over the years, and as of 2002 manufactures the TTT Trinidad brand of cigars. In 2005, the firm celebrated 100 years of business.

Sources: Trinidad, Diego, III. "Daring to Reach for Greatness: The Story of the Trinidad Family in the Cuban Tobacco Industry, One Hundred Years of Excellence."

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