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Ricardo Arregui Papers

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Abstract

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Biographical Note

Subject Terms

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Ricardo Arregui Papers, 1956-2013 | University of Miami Cuban Heritage Collection

By Patricia Barriga

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Collection Overview

Title: Ricardo Arregui Papers, 1956-2013Add to your cart.

ID: CHC5330

Creator: Arregui, Ricardo (b. 1919)

Extent: 14.0 Boxes

Arrangement: Box 14 contains LP Jingles from 1950s.

Languages: English, Spanish;Castilian

Abstract

The Ricardo Arregui Papers contain materials documenting the advertising career of Ricardo Arregui (b. 1919), including scrapbooks, photographs, clippings, advertisement flyers, brochures, coupons and signs, as well as posters for Bacardí, Galletas Gilda, Ocean Bank, Iberia Air Lines, Ron Castillo, Polar and Recal Beer and many other products for which Arregui headed advertising campaigns with his ad agencies in Cuba and Miami, Florida.

Scope and Contents of the Materials

The Ricardo Arregui Papers contain materials documenting the advertising career of Ricardo Arregui (b. 1919), including scrapbooks, photographs, clippings, advertisement flyers, brochures, coupons and signs, as well as posters for Bacardí, Galletas Gilda, Ocean Bank, Iberia Air Lines, Ron Castillo, Polar and Recal Beer and many other products for which Arregui headed advertising campaigns with his ad agencies in Cuba and Miami, Florida. The collection also contains examples of audiovisual materials and LP jingles with recordings for Galletas Gilda, Líneas Aéreas Iberia, Cinturones Century,  Ron Castillo, Desodorante Leo-Nor, Partagás, Vino Seco Edmundo, etc., and awards, diplomas and certificates that Arregui's agency won for their ad campaigns.

Biographical Note

Ricardo Arregui is an adman and entrepreneur born in Havana, Cuba, in 1919.

Arregui has been active in both Cuba and Miami’s advertising scene since the 1950s and 1960s. Along with his brother Tirso and his friend Tony Fergo, he opened Arregui-Fergo Advertising in Cuba, which became one of the top five agencies in the country within ten years. When the Arregui brothers left Cuba in the early 1960s, they founded Arregui International Advertising, the first Hispanic advertising agency in South Florida. Their clientele has grown with the Hispanic community of South Florida. Arregui’s most well-known campaigns have been spots for Café Pilón, Sedano’s Supermarkets, and Navarro Discount Pharmacy.

Subject/Index Terms

Advertising
Arregui, Ricardo (b. 1919)

Administrative Information

Access Restrictions: This collection is in processing.

Use Restrictions: Requests to publish or display materials from this collection require written permission from the rights owner. Please contact chc@miami.edu for more information.

Acquisition Source: This collection was donated by Ricardo Arregui in August 2013.

Related Materials: CHC5212 Luis J. Botifoll Oral History Project interview with Ricardo Arregui. For more information please see http://merrick.library.miami.edu/cdm/ref/collection/chc5212/id/661.

Preferred Citation: Ricardo Arregui Papers, Cuban Heritage Collection, University of Miami Libraries, Coral Gables, Florida

Processing Information: Collection-level record added by Patricia Barriga, October 2013. This collection is currently unprocessed. Box level inventories may exist.

Finding Aid Revision History: Edited by Natalie Baur, November 2013.

Other Note:

Rights Statement:

The text of this webpage is available for modification and reuse under the terms of the Creative Commons Attribution-ShareAlike 3.0 Unported License and the GNU Free Documentation License (unversioned, with no invariant sections, front-cover texts, or back-cover texts).




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